BasePaws- Social Media Campaign

This campaign was created in Advertising Design in spring of 2021 and was specifically designed for social media. The advertisements were for a company that allowed you to see the full ancestry details of your pet. I based the idea around "getting to know your pet," and placed pet owners in first date types of situations. The tagline came from this and I decided to use "Skip the Date" in order to add humor to the campaign. These creatives were designed in PhotoShop and InDesign, and were created with the goal of catching eyes of future customers to build awareness. In this campaign project, I learned about how to scale items in PhotoShop and use filters to match different images in order to seem more realistic. I also learned how to place images in mockups to show what these ads would look like in the desired format of the campaign, and how to add light humor to ads while showcasing the feature of the product.