Filet O Fish Campaign

This campaign was created in a course titled Advertising Storytelling in the fall of 2021 with myself and one other student. Our goal was to improve the perception of the Filet O Fish and increase sales using humor and creativity. I did the majority of the design, while my partner Jack was mostly the copywriter, but we both participated in all aspects when creating this campaign. We used a combination of print, long copy and ambient advertisements in this campaign, and it taught us how to advertise a product that neither of us found appealing. Instead of basing the advertisements on the quality of the product, we used humor and the value factor to attract attention, a method I had not used in previous campaigns. Through this campaign, I learned how to sell a product that I personally would not try, and how to use creative ambient advertisements to draw consumers in.