Sonic Hard Seltzer

I designed this Sonic Hard Seltzer campaign in Advertising Design in spring of 2021 to target young millennials, and I wanted to focus on fun activities that would be perfect times to drink sonic hard seltzers. I chose to include a form of "slang" to attract younger generations, hence "sloshed" being the main tagline throughout the advertisements. These advertisements can be display ads, such as billboards, but they also translate well to social media, ensuring a young audience. These advertisements were created with PhotoShop and InDesign, and the campaign taught me how to think about potential uses of this product and how to use modern lingo in a campaign to attract young consumers. It also taught me the importance of using fonts that go well together in order to create an appealing image.