Tampico Hard Punch

This campaign was created by me during Fall of 2022, during my Advertising Campaigns course, and was presented as one of three campaigns for the new product launch. Since Tampico juice is most commonly consumed by Hispanics, our target audience for the campaign was Hispanic women ages 21-30. Through this campaign, our goal was to target women who are tired of drinking beer, and want something different, so our tagline is "Skip the beer. Slip into something sweet." I wanted to push the envelope with risqué images that capture attention with just a glance. This was a multi-media campaign, spreading from point-of-sale displays to social media, to billboards.