The Study Wine Bar- Campaign

This campaign was designed by myself in Advertising Design in spring of 2021, and I mostly used InDesign and PhotoShop. The goal of this campaign was to attract young consumers, which is how I came up with "where sophisticated meets fun". I also wanted to emphasize that wine is not only for experts, and The Study creates a welcoming environment for both novices and connoisseurs alike. This campaign taught me how to best utilize social media and display advertisements in order to create awareness about a new and enticing spot for millennials to enjoy. I learned how to combine images in PhotoShop to make them seem like one cohesive image, and the importance of creating advertisements based on their final destination, such as creating a billboard with large text in order to be seen from a distance.